Our newest client, AlArabi Int’l, is an internationally renowned company producing high quality decorative gypsum works for both residential and commercial projects. We recently went over to their workshop in Bahrain for a photo and video shoot, and we were utterly fascinated by the process.
It’s intricate work involving dozens of little tasks, starting with mixing various powders and potions, carefully pouring them into silicone moulds, waiting patiently for them to set, and finally taking them out and packaging the piece.
It is also, however, messy work! We came back from our first visit with a fine coating of white powder on our clothes, bags, and faces, and we realised we’d have to prepare better for the actual shoot. We covered our tripod legs with plastic bags, laid out miles of plastic sheeting, and wore dust masks to protect ourselves. While this drew giggles from AlArabi’s very skilled and talented staff, we were not embarrassed and carried on. The result, we’re pleased to say, is some stunningly detailed photography and a video that turned out exactly like the storyboards.
Our photography for Zain Jewellery’s Maharaja Collection was one of our most successful advertising campaigns to date. When the massive billboard went up on ShaikhKhalifa bin Salman Highway, next to Seef Mall, we couldn’t help but feel an enormous sense of pride.
However, it pales in comparison to seeing our work up at The Lagoona Mall in Doha.
This becomes our first project to go international, and there’s no stopping us now!
Desert Head was one of those fun projects that every agency should remember to take on once in a while, just to challenge themselves. The Anamil Gallery was hosting a video exhibition and we decided to submit a short film.
We had just 30 days to come up with a concept, work on the production, and edit the final footage, and we had no idea where to begin. Finally, inspired by Daft Punk and Spike Jonz videos, we decided to make a music video about someone who gets lost in the desert and starts hallucinating.
The entire shoot took just one day—one very hot and sweaty day—but we had a blast. The final product may not make much sense but the objective was to have fun and flex our creative muscles, which is exactly what we did.
Here are some never-before-seen behind-the-scenes photos taken by our wonderful director of photography Sergio Miranda. A big-headed thank you to all the Desert Head family; Ahmed, Talal, Maram, Manal, Sergio, Rusty, Perry, Kanoo, Rayyan, Bader, Ramah, Sama, and anyone else we may have forgotten to mention, and to all of you who came to support us, watched it, shared it and continue to share it!